It is reported after conducting research studies that a visitor does not spend more than a few seconds viewing trade booth displays. So, you have to capitalize on these fleeting few seconds to attract, arrest, and captivate your audience.
Simply stated, your company needs to stand out and make an impression at a trade show. You have to convey to the visitor’s details about your company and its products in a remarkably compelling and alluring way within those few seconds. So, this can be best done if you have visually stunning and impactful trade show graphics and design.
A visitor while walking down the aisles of a trade show may pause and be willing to spend more time viewing the booth displays provided your trade show graphics are distinctly different and attention-grabbing.
In the world of trade expositions, high-quality trade show display graphics are absolutely essential if you want to attract optimum visitors. Your trade show booth graphic elements must draw visitors to your booth in a noisy and crowded exhibition hall full of distractions and your competitors swarming you from all sides.
Although booth owners believe in attractive giveaways and put up large banners to attract potential prospects, the appeal of a trade show booth graphic can truly steal the show.
Make sure that each trade show booth graphic you use – be they booth signs, booth displays, retractable banner stands, table-top displays, and all other eye-catchy items is stunning to compel visitors to stop and know more about your business.
Booth graphics for trade show displays as well as banner stands must be adequately big and radiant while clearly and succinctly communicating all the salient features of your product.
Graphics are terribly important at trade shows as they powerfully communicate your marketing message before your target prospects even get a chance to speak with your booth staff. The graphics should preferably be of a large-format graphic design, vibrant matching colors, exquisite printing and arresting finish.
There are many reliable and competent suppliers who provide brilliant and truly creative graphics that would lure prospects to your booth. Some the more appealing types of booth graphics are – photomural graphic panels, detachable graphic panels, fabric graphics, firm mounted graphics, backlit display graphics, stand-alone type dimensional exhibit graphics etc
There are also suppliers offering on-site production facility by trade show graphic experts. They can create and fit trade show exhibit graphics to almost any display brand. They have the capabilities to quickly match colors and produce the type of graphics of your choice that would be consistent with your marketing strategies. Please know you need specially trained and experienced trade show graphic producers as large-format trade show graphic design calls for some technical know-how. What is applicable for small brochures might not be appropriate for grand trade show exhibit graphics. You should hire trade show graphic experts who van vividly translate your marketing ideas into large-format trade show graphics.
The tradeshow graphic suppliers should have relevant production equipment for creating a number of large format printers and also capable of printing on a variety of papers, vinyl and substrates, bonded metal, unfinished wood, low-pile carpet, and synthetic flooring. Identify a trade show graphic supplier capable of printing some gorgeous graphics any size up to 5′ by 150′ using the latest large-format digital presses.
