Tag Archives: trade show graphics

Strategies for Trade Show Success

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A few years ago, our “neighbor” in the office park where Impact Displays is located told me they weren’t going to trade shows anymore. They felt they knew all their customers already, and they didn’t think there was a lot of value in trade show exhibiting.

Keep in mind, they weren’t doing virtual events and this was before social marketing exploded. They just figured they had the universe covered. I couldn’t believe it, not only because they had been active at trade shows in the past year, but they were a tech company. All tech companies go to trade shows. Their industry changes about twice a year.

Surprisingly, I hear this a lot from businesses that sell to other businesses. They said “We know all the buyers. We’ve been working with them already for years.”

The thing is, they’re forgetting how many new companies (customers) are formed every year. And they’re forgetting the value of staying in front of their current customers. Don’t think your current customers will notice you skipped the major trade show? Think again. If your competitors are there and your company isn’t, they’ll remember….your competitors.

Ok, so let’s assume two things drive this: budget and traffic. Budget is the harder problem to solve, but it’s not impossible. Check out a budget pop up display with full graphics. This is a very cost effective way to refresh your company’s look. If you have a tired display but not enough cash to replace it, think about refreshing the trade show graphics. A new look, maybe a new message, but new – NEW – gets attention. If you can’t go for the new graphics, how about a few retractable banner stands to spice things up. One in each corner? These are among the least expensive and highest return trade show displays.

Onto traffic. If you’re skipping the show, one reason might be that you’re not getting good traffic or good prospects – so you think you know all the customers. Think about cost-effective pre-marketing strategies. An email list of attendees is a great place to start. It’s available and inexpensive. And since you know the attendees are already coming, the pitch is easy. You can offer a giveaway, a discount, etc – anything to get them to stop by your booth. Don’t think this trick is limited to big companies and big budgets: the cost effectiveness of email marketing skews the advantages in favor of small companies. You can follow up with mailers or phone calls – all more expensive and somewhat more effective. But at the very least, do some email marketing and drive the traffic to your trade show booth.

Don’t make the bad decision to skip the trade show. With some effort, you can economize and drive traffic to your trade show booth. the result is…the future of your business!

Impact Displays has trade show displays, graphics, accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.

 

Your Options for Trade Show Graphics

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If your company is getting a new trade show display – or if your current display needs new graphics, you’re in “luck.” Sure, any time you have to spend money it’s hard to feel “lucky.” But the truth is that even compared to just a few years ago, trade show graphics are higher quality and lower cost. Combine that with a broader array of options and you really are “lucky” to get them now.

You have a few basic choices when it comes to trade show graphics. The first is what the substrate or media that the images and text will printed on will be. Vinyl graphics are a low cost alternative. It’s fairly durable, looks good and can be mounted (hung) very economically with grommets, pole pockets, etc. The down side is that it looks like a “sale” banner and it’s heavy and hard to pack. Also, it’s subject to scratching since there’s nothing to protect the printing – no overlay or laminate. The one exception is the banner stand – vinyl is the preferred media here. It works and looks great on a retractable banner stand.

You can choose a PVC substrate and direct print graphics. This is a good choice, particularly if you don’t think you’ll be using these graphics for more than a few shows. Typically these graphics will cost 30% less than laminated inkjet graphics. They look great (especially if done on a UV cured printing process) and they hold up pretty well. But do be careful – they can scratch since there’s no laminate. They’re a good choice for a pop up display, a truss display and certain types of modular displays. You can attach them with magnetic strips or Velcro.

You can get laminated inkjet trade show graphics. These are a bit more expensive but they are designed to last many seasons – we have clients whose graphics are still going strong after five years! The laminate protects the print job – but be careful – the laminate layer can be creased if it’s not handled properly and once that happens, it’s very hard to fix. Laminated inkjet graphics are the top of the line solution for pop ups, and can also be used on truss displays and certain modular displays.

Lastly, you can have your graphics printed on fabric – typically a low stretch nylon fabric. These are great looking graphics that have more image depth and color saturation than impermeable substrates graphic – the fabric is dyed as it’s printed. These graphics will typically be hung with Velcro or with a thin rubber gasket that inserts into a channel on the display frame. They can be used on specific types of fabric pop up displays as well as modular displays and truss displays.

See – with all these great choices for trade show graphics you really are “lucky!”

Impact Displays has trade show displays, graphics and accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.

Four Tips for Show Stopping Booth Graphics

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Your trade shows booth graphics are your silent variety ambassadors. Great graphics will convey to your audience that you understand their toughest challenges and how your products/services can offer a solution to these challenges. We hope that our: four Tips for Show Stopping Booth Graphics will be an advantage to you when planning your next show booth graphics.

I. Head turning Headlines

You want to limit your text to a few words that proficiently communicate your value proposition. The more clear & concise your headline, the more likely the attendee will read it. For show stopping booth graphics, keep in mind that it takes an average attendee a minimum of 6 encounters with your brand to memorize it. So the more you strengthen your brand via catchy headlines, the more likely your audience will remember your exhibit.

II. Simple Typeface

There’s an entire library of fancy fonts out there and as elegant & sophisticated as they look, they are also remarkably difficult to read from a distance. Use a lettering that obviously complies with your branding guidelines. Keep fancy fonts off your trade show booth & instead discover contrasting colors to make your typeface POP.

Remember – you have just 3 seconds to hypnotize your audience’s interest. For show stopping booth graphics, everything from your image / graphic selection down to your typeface should be carefully measured.

III. A Visual Hierarchy

Capitalizing on your visual real estate is the key to effectual trade show booth design. Persuasive imagery and your logo should be at the epicenter of your booth graphics. Establish early on what your visual ladder is going to be and make sure that imagery & text do not compete with each other and that the mixture of each, reinforce your brand.

IV. Get Your Message in Motion

For show stopping booth graphics, nothing catches an attendee’s eye like a balanced graphic in motion. The slight motion of seriousness defying fabric graphics can enliven your brand and make the display stand out from the rest of the pack.

Contact Impact Displays today by phone, 877.217.2681, or by email.  We can help you design a booth for any trade show experience.

Simple Steps to Improve Your Trade Show Display

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If you have been using the same old exhibit for a number of events, it may be time to improve upon it.  Your display is an effective way to increase your business visibility and profits. This is why it is so important for you to make sure that it is always up to date and contains the company’s most recent accomplishments and graphics. You have seconds to capture and hold the majority of your target audience at an event.

It can help to look at your exhibit from a customer’s standpoint. You may want to visit an event and see what it is like to be a customer. Spend only a few seconds at each exhibit you see and take notes about what caught your attention. This will give you a chance to see what types of designs and messages are the most effective.

When it comes to designing a trade show display, keep in mind that this is the most obvious and visual aspect of your marketing campaign. The display must be able to tell your audience who you are, what your intent is and what your business goals are. This is called a brand essence and if you can’t capture it efficiently, you need to do some work to determine how you can get your exhibit to speak for you.

Any letters that you use should be large enough to attract your customers from a distance. This will make it much easier for your trade show display to be seen in the crowd. Since you will be attracting an audience, you should make sure your letters and message are located at the upper portion of your exhibit, so it won’t be covered or hidden by the crowds.

The type of colors you use to attract your visitors is very important. You should make sure that the majority of your display is comprised of your company colors. Any other colors you use should be visually stimulating and appealing.

Don’t forget to use lights. Lights can make your trade show display stand out among the others. Since your exhibit will stand out more, it will also garner the curiosity of your audience and bring the crowds to your booth.

By following some these tips you can improve your crowd turnout and increase your business prospects. They will help your brand and company stand out among the others and show why you deserve to win your visitors business. These simple steps can make a very big difference when it comes to putting together a booth at a trade show event.

Contact Impact Displays today by phone, 877.217.2681, or email.  We can help you stand out in a crowd at any show.

How to Make an Old Trade Show Display New

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Whatever your goals at a conference are, you need to remember that trade show displays need to be frequently changed in order to keep the public interested. Proving that you are a leader by making it effortless in an industry will give you a force that will help you stand out among your competitors. So it is very important to keep in mind that showing up year after year with the same banner stands, promotional signage and table top exhibits will not keep the customers and competitors intrigued.   Here is a quick list of options that are easy to design and can give your exhibit the boost it needs.

Banner Stands

The least expensive and easiest part of displays to change is banner stands. In addition, they are available in a wide range of formats which can offer different level of interaction. This is the reason why they are considered to be the most popular accessories to a tradeshow booth. With a few sets in your booth, you can mix and match combinations that can provide exciting visual event to customers.

Table Top Exhibits

Another easy-to-change element of trade show displays is the wide array of table top exhibits available. They are not only versatile but easy to transport, setup, and take down. With customized graphics and branding, your exhibit will have bigger visual impact. By pairing it with banner stands, your booth will surely attract a lot of attention at the event.

Renting Trade Show Displays

If your company does not allow purchasing new options for a display, you can always consider renting. Companies who offer trade show displays for sale also have rental exhibits. Renting trade show displays will be a better investment especially if you are only attending a couple of events every year. Although the cost outlay may initially seem to be higher, but on an infrequent basis, you will save money in the long run.

Changing some elements of your trade show display frequently does not only give a new look. It also makes the customers and competitors remain intrigued as well.  Just remember to consider your budget before changing some elements in your trade show displays. These are just some of the tips on how to keep your trade show displays fresh in order to stand out at every event you participate in.

Call, (877) 217-2681, or email Impact Displays today.  We can help you create the fresh, new looks your display needs.

Use Trade Show Graphics for Trade Show Success

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At trade shows you can exhibit your company products and services only for about 3 seconds to catch a visitor’s attention as they pass by your exhibit. Your company message or logos must be displayed clearly and effectively. If you have effective graphics that catch the consumer’s attention you will have a more successful exhibit.

Your display should have a great image with a bold text. Your displays must tell who you are and what your products or services do. Highlight the advantages of your product in your graphic displays.

The right trade show graphics are essential for the success of your trade show display. Trade graphics with low-quality images, printing or finishing can actually make a show-stopping design look bad and reflect badly on your company. We’ve all seen them – sloppy or tired graphics: do they make you think the company will offer great products or services? No.

While selecting a trade show display company you must look for:

  • Quality Of Printer
  • Quality Of Materials
  • Color Management

Most of the industries focus on quality of content than the quantity.

1.            It’s important to make sure trade show display shop uses the latest machines and printing technologies. Most commonly print shops may lay down the ink with four passes but at Impact Displays we commonly lay down eight passes.

2.            The quality of the paper must have direct effect on the quality of the color for your graphics and their durability. Heavy duty vinyl and high quality laminates to make your trade show graphics look great and last.

3.            A trade show exhibit company has to know the precise dimensions in order to fit your trade show display. Ill-fitting graphics will diminish even great graphics.

Maximize the return on your marketing investment with a “High Impact” trade show display and trade show booths. Call now to speak to our trade show display experts – 877-217-2681! Or click here to request more information or a quote from Impact Displays.

Avoid Making These Common Trade Show Mistakes

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Major trade show exhibit mistakes to avoid are:

Picking the Wrong Trade Show

Being distracted by hectic work schedule and shortage of staff and over worked, made trade show decisions to exhibit in an upcoming trade show can backfire. Due to lack of amount of time to analyze about your trade show will wound up with the wrong targeted audience. Without proper analysis to know about the qualifications of the trade show attendees and how they match up with your marketing goals, you are subject to missing your target and having an unrewarding trade show experience.

Picking a trade show booth with no intrigue or style

The trade show exhibit without attractions, audios, interactive activity, sensational giveaways and prizes, fresh brewed coffee and hot buns, looks like a drape.

Having your trade show booth staff poorly trained

Your trade show exhibit staff should be able to communicate with its audience in an informative, intelligent way. Don’t allow your booth staff to waste time by talking to unqualified prospects. Identify and classify products and services that the visitors are interested in buying. If you do not identify the hot leads and filter out those, then your trade show exhibit staff will only be spinning their wheels.

Maximize the return on your marketing investment with a “High Impact” trade show display and custom-printed graphics. We’re your one-stop shop for high quality trade show displays, trade show exhibit booths, pop up displays, tabletop exhibits, banner stands and exhibit graphics. Buy or rent your trade show display and graphics from Impact Displays and enjoy our outstanding customer service.

Call now to speak to our trade show display experts – 877-217-2681!

To learn more visit impact-displays.com

Trade show Exhibit Design – Make It Communicate

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Just imagine that you are standing proudly at your new trade show exhibit, flanked by your boss at the opening of your industry show. The first attendee approaches, staring at the beautiful trade show booth you create — only to ask, “So, what is it that you do?

In order to get your message across the visitors, avoid hearing these painful questions. First start asking these questions within yourself.

Do your Trade show graphics tells who you are, what you do, and what do they benefit from you. When you state the answers clearly for those questions, you can not only bring more visitors, but more qualified visitors.

Are you trying to exhibit too much? A trade show visitor, who walks down the aisle will only have time to look at the graphics, and not to read paragraphs. In order to create more impact over the information use big, bold images and concise copy rule the show floor.

Are your words legible? The text with small font size must have low contrast to its background, a type of font with so much of creative can’t be read, or is hidden by some other exhibit components.

Does your graphics look sharp? The graphic file with sharp enough for your brochure may be too small to create high resolution large format exhibit graphics.

Integrated marketing communications are more memorable than completely different looks of different mediums. More is less when it comes to your trade show marketing message, make 1 point and make it well.

Create Great Trade Show Graphics

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When you stop and think about it, the reason an event attendee will stop by your trade show booth is because your Trade show graphics created interest.  Display graphics are the window into your company that every passerby will see – they make attendees want to stop and learn more.  As long as the attendee is not there to specifically visit your booth, they will base their first impressions of your company on these graphics.

You should design your graphics utilizing the 10’rule.  That is, the text and the images should be legible from 10’ away.  Height may also be an important factor to ponder.  If you are at an event where you may be overshadowed by your neighbors, or if you wish t be seen from a distance, think flags or a hanging display element.  Remember to check with the event organizer with regards to any height restrictions.

Your actual graphics need to be bold without being overbearing.  They need to announce who you are, and give a brief overview of what you do in the industry.  Don’t go into a lot of detail.  The graphics need to get the customer to your booth.  Once they stop, you can give them the small detail that the graphics do not provide.   I recommend offering one line or a couple of words that convey simple information, ambiguous if you will.  This graphic should be enough to stop an attendee, and give you the opportunity to open a conversation with them.

Any images you use should be simple, bright, crisp, and clean.  I would also recommend using brighter background colors to your images and text.  This is extremely important if you find yourself in a “dull” area.  What I mean by this is either neighboring graphics may be plain or simple.  Using brighter graphics will allow you to shine over them.  Or the area you are exhibiting in may be dim lit.  A brighter display graphic will allow you to combat this low light setting.

You also need to make sure your graphics strike a chord with the attendees.  Nothing can be worse than an attendee going home, and not being able to remember who you are.  It is ideal to have the attended going home thinking “WOW!!, what an awesome display those folks at XYZ Company have”!

If your company stretches across many industries, you may need to have more than 1 set of graphics available.  This will allow you to tailor the message to the attendees and the show you are exhibiting at.

One final item to remember, work with a dependable graphics team, wither in house or outsourced.  No matter how fantastic your graphics look on the computer display, if the print is messed up, or the graphics do not arrive to the show, you just wasted your time and money.

Give Impact Displays a call at 877.217.2681 and discuss your display graphic needs with one of our display specialist.  We can help you create the most applicable graphics for your company.