Details that Make or Break Your Trade Show Display

Posted on December 3, 2012 by Ted Ridgway

We focus a lot on helping companies that are exhibiting at their first trade show make the experience go smoothly – or companies that haven’t gone to many trade shows raise their game to a new level. For the most part, they need basic guidance and a road map, since there are a lot of details and the process isn’t always straight-forward.

But even experienced exhibitors can take some pointers. And probably the area we see the most need is in the details. You see, when companies are inexperienced exhibitors, they tend to obsess about details – getting the graphics color perfect, making the lighting on the pop up display just right, etc – and that’s the right approach. We find that experienced exhibitors can get blase about these details. And while it’s true that there are more important things to worry about, details matter. Remember – your trade show presence communicates to attendees (your prospects) how you feel about your company and about them. Companies that don’t focus on the details tend to look sloppy and the signal that prospects can pick up is “we don’t care all that much about looking good.” This is an unfortunate mistake, especially since looking good can be inexpensive and easy. Here are some tips.

Examine your trade show graphics. Stage your display and graphics before the trade show. Give it an honest appraisal and ask others in your company to also. If you have a pop up display, do your graphic panels line up so the images look continuous? Are the panels damaged at all? Look especially at corners and other edges that can get abused in shipping and set-up. If you have fabric graphics, are they damaged, dirty, worn? If the answer to any of these questions is yes, think about new graphics. Nothing – nothing – works harder to bring prospects into your booth, so leave nothing to chance with graphics.

Examine your podium or counters. Remember, you and your booth staff will do a lot of talking at the podium or the counter. It should be in good shape – not dirty or beat up. Check the top or surface, especially, and the edge, since these can look work over time. If you have a podium graphic, this should be in great shape, fit well and look nice. Get a new one if it doesn’t

Evaluate your display frame. Depending on the type of display you have, the frame may not be visible. For example, prospects generally can’t see your pop up display frame. But it should be straight and it should be sturdy. If it’s not, get it repaired or replaced. A sagging frame will make the best graphics look….awful. If you have a trade show display with an exposed frame – like a truss display or a modular display, make sure it isn’t dented, scratched or worn. For some reason these displays attract stray tape, Velcro strips, magnetic take and labels of all kinds. Make sure it’s nice and clean before it goes to the show.

Examine your trade show flooring. That’s right – the floor. It’s easy to make a bad impression with a worn floor. A high density foam floor will resist abrasion and scuffs – but it still needs a good scrub to look good. Other floors -carpets, vinyl, low density foam – all need a bit of care too to look nice. If you can’t make it look good, you should replace it.

Look at your brochure stands and literature racks. These take a lot of abuse and a trend towards lighter weight (and less durable) stands make these easy to damage. If yours is damaged or worn, replace it. These are inexpensive brand ambassadors for your company.

With a bit of extra prep, your trade show display and accessories will look great and help make your next trade show as good as it can be. Check out all the trade show displays that Impact Displays offers – or contact us through our website or give us a call at 877.217.2681 to learn more about our displays.

Modular Exhibits – The Ultimate Trade Show Display for Brand Visibility

Posted on October 12, 2012 by Ted Ridgway

Modular exhibits are usually prefabricated reconfigurable exhibit systems. Modular exhibits have a great demand in market for its modularity and scalability catering to a variety of configurations. There are various advantages of using modular display systems for trade show exhibits.

Customization of modular display systems can be done easily. Customization helps to create a right brand image among the audience. Though trade shows are a good place to increase the level of exposure of your products or services, the problem that always exists is transporting and setting up the display booth. Providing the right balance between portability and design helps your trade show exhibits to grab the attention of visitors and compel them to visit your booth.

Selection of designs for your custom trade show exhibits can be made as per your budget and needs. Design your modular exhibit in the best possible way where you can highlight your brand and the message you want to send across. The only key idea is to create an exhibit that can stand out and not something that costs you time and money and trouble you in terms of transport and set-up.

One of the major impacts of modular trade show displays is that it is impossible to imagine a conference or exhibition today without them. Return on investment should be at the top of mind whatever your company’s budget is and that should always be given primary importance for any marketing effort. Modular Displays offers its best in creating an impact in a trade show booth by providing high quality design and a strong branding message and that helps to make your company stand out from the crowd.

Call Impact Displays at 877-217-2681 or send us an email from our contact form. We’ll help you get a great trade show display.

How to Justify Which Trade Show Display Is Right for You?

Posted on August 29, 2012 by Ted Ridgway

If you want to participate in trade shows then it is important to understand the ins and outs of trade show booth selection. To exhibit in trade shows, it is necessary to know the distinction among the basic types of trade show exhibits.The first option is trade show booth that is built with exact booth space specifications such as width, height and depth. This trade show exhibit incorporates new design elements, materials and components that enhance your company’s powerful image.The second option is trade show exhibit that comes under your budget. These exhibits are highly flexible that allow you to reconfigure the size or design of your booth. It is made of interchangeable components such as back walls, counters, display pedestals and exterior panels. This type is good for the exhibitor who wants a very large quality of design yet requires size flexibility and affordability.The third option is the trade show display that saves your company in time of budget crunch. It takes only half of the construction costs and time when compared to other trade show displays. You can also find number of options depending on size, design, scope and price similar to trade show display rentals.

We at impact displays are your one-stop shop for high quality trade show displays, trade show exhibit booths, pop up displays, tabletop exhibits, banner stands and exhibit graphics. Buy or rent your trade show display and graphics from Impact Displays and enjoy our outstanding customer service.

Maximize the return on your marketing investment with a “High Impact” trade show display and trade show booths. Call now to speak to our trade show display experts – 877-217-2681! Or click here to request more information or a quote from Impact Displays.

Critical Benefits When Securing Trade Show Exhibit Rental

Posted on July 19, 2012 by Ted Ridgway

Keep the following five advantages in mind in order to make the final decision between purchasing a booth and simply opting for a trade show exhibit rental.

Overall Expense:

Purchasing Trade show booth and banner stands can create a sizeable dent in a business’ profit margin, particularly for small scale industries s. Using this trade show display rental, an organization can still receive a customized stand, but payment is only required when the unit is actually used.

Space:

Company-owned Trade show display booths and banner stands should be stored securely when they are not in use. Organizations must either take up precious storage space in-house or locate a storage facility in order to hold their units during the promotional events.

Set Up / Break Down:

Rental booth also exists as a complete set up. This rental booth may eat up internal resources and time; a reputable renting vendor will both set up and break down the unit at each and every convention, allowing your team ample opportunity to practice their game day delivery.

Impact displays rents a wide variety of portable and modular trade show exhibit booths. We offer trade show display rentals as well as complete “turn key” packages including delivery and set up.

Although we sell value oriented trade show displays, in some situations, it makes more sense to rent a trade show display instead of buying one. You’ll always spend less money renting once than buying the same display, so that part of the evaluation is easy.

Maximize the return on investment with a “High Impact” trade show display and custom-printed graphics. We’re your one-stop shop for high quality trade show displays, trade show exhibit booths, pop up displays, tabletop exhibits, banner stands and exhibit graphics. Buy or rent your trade show display and graphics from Impact Displays and enjoy our outstanding customer service.

Call now to speak to our trade show display experts! To know more visit impact-displays.com

Key benefits of fabric displays:

Posted on June 5, 2012 by Ted Ridgway

Fabric displays are one of the most economical, versatile and trendiest displays used in trade show events or promotions. The technology used in fabrics and printing allow them for a lot of creativity in design, resulting in stunning displays that will be envy of your competitors. Here are some reasons why you should consider fabric displays for your trade show exhibits.

Economical - When compared to other display units, fabric displays provide you the best results even if you have a low budget. Fabric displays are washable and durable and hence you can use the same fabrics for multiple times in trade show events. Hence this gives your money’s worth completely.

Convenient – Being cost effective, versatile, durable, and portable; these types of displays are the most preferred choice for companies that are regular participants at trade show events. Assembling and dismantling the displays are also very simple.

Best custom display - The fabric displays can be molded to fit into any design or shape, making it the ideal choice for making customized display. You can also stretch the fabric to a frame of any style and also create a 3D effect feel to your display.

Better graphics – The latest technologies used in fabric displays offers superior quality and a lightweight alternative .In order to grab a crowd to your trade show booth, you can use large graphic displays on the fabric to make your message display clearly.

Portable and compact – The modular frames are generally made from extruded aluminum, making them lightweight. Storage, unpacking and installation are all quick and simple tasks that don’t require any tools. The material of these displays can be packed either in nylon carry bags or cases with hard shells in order to carry for trade shows around the country safely. Thus these displays are not only light weight but also very portable and compact.

How to attract a Crowd to Trade Show Booth

Posted on May 31, 2012 by Ted Ridgway

Trade show booths are a great way to direct a large number of individuals towards you. The following options and ideas have assisted several companies in maximizing their return on investment when attending industry events.

Rent a Trade Show Booth That Stands Out

Portable display or exhibit can make a difference in eye catching of a potential buyer over another. Adding millions of light, graphics and sparkly features is not a guaranteed way to draw a crowd. A unified portable display or banner stand which reflects the marketing campaign would be the primary key.

Create Interactive booths that everyone needs To Experience

Interactive booths pave the way for success for many event participants who are looking to sell a product or service. Portable displays which are interesting and interactive are more likely to attract more individuals.

Handouts and Giveaways

Some believe that having individuals handing out free items will draw crowd for a better glance at what is being sold or offered. Few believe that placing a giveaway station in the middle of a banner stand allows people to notice the exhibit on the way and to sign up for a drawing. Giving away free items in either way will market the company, the company’s contact information and profile that can truly attract a diverse crowd.

Chooose the Best Trade Show Display for Your Needs

Posted on May 23, 2012 by Ted Ridgway

Choosing a trade show display is a major decision for all companies, large and small. No matter what the amount you pay, if the display does not fit the company requirements, you have wasted money. There are many things to know before you decide which display is best. For example, what is the size of the area you will be displaying in, how many shows will you attend yearly, will you need to travel to multiple show locations, do you need to change up graphics often, will you be displaying product or services, do you fill a display area or just need a back wall, and are the shows indoor or outdoor?

If you want to be truly educated on the subject, take a few minutes and learn about the differences between the various types of trade show displays. There are quite a few on the market, and you will need to define your company requirements to find the right one.

Starting small and basic, you have the traditional pop up display. This is normally a curved or straight back wall and will span 5’-10’. It is called a pop up because the frame expands accordion style and the graphics attach via magnets or Velcro. These are inexpensive and easy to ship because they are compact and light weight. Setup/breakdown is a snap and can usually be accomplished by 1 person. These are normally used in a 10’x10’ display area and setup in the rear portion of the area. This will leave room in the front area for a table, marketing collateral, and additional marketing pieces such as banner stands or flags. They graphics can be laminated panel or a single piece fabric. They will attach to the frame with magnets, Velcro, or pole pockets.

A panel display looks similar to a pop up, but is normally frameless and utilizes the “panels” as the frame. These are great for retail displays and offer many display and storage options. You would normally attach graphics with Velcro directly to the fabric of the display. You have many fabric color options for the panels themselves and should have little problem finding a complementary color to your company logo.

A modular display is a fantastic unit if your show requirements include multiple size display area because these displays are made up of smaller modules, or components which can be interchanged depending on the show requirements. These modules include monitor mounts, accessory tables, shelving, display walls. The unit can be set up as a flat back wall, or can be angled in such ways that they completely fill a display area. Graphics can be a combination of fabric, which will attach via pole pockets, magnets, Velcro, or a press in silicon bead that allows for a seamless look and feel. If you go with laminated panels, they will attach directly to the frame by Velcro or magnets.

Truss displays are the ultimate modular display. These are very similar to lego toy systems in the ways they can integrate to form endless configurations. These systems are very durable, normally heavy, and can support quite a bit of weight safely and securely. These units are used when the display requirements include multiple audio video components, a second floor, heavy duty lighting, or display of large product. They are constructed of aluminum or steel and can support numerous graphics of all mediums which can be attached in a variety of ways.

Give Impact Displays a call at 877.217.2681 and discuss your trade show needs with one of our display specialist. We can help you find the right display for your company.

How To Draw Crowds to Your Tradeshow Booth

Posted on May 6, 2012 by Ted Ridgway

You have to be imaginative and pro-active to drive trade shows and exhibit traffic. You need to educate the visitors and connect them with a sales representative, to take action. Here’s how to draw a crowd of qualified visitors:

Set the stage with banner stands at the entry of the trade show hall. Signage must be displayed inside and outside the venue.You can also recruit smart looking, smiling and well trained booth staff for this important task.

Music and colorful visuals can draw more visitors to your trade shows. You can use lighting in your exhibits to make trade shows more attractive. You can also use 3D video image displays trade shows booth. You should make sure someone is available to greet the visitors and direct them to the trade show exhibit. The ambassador should entice the people into the e trade show booth and make them to move them from activity to activity.

Use promotional products to promote your business. Provide exciting promotional products to visitors as these attract a lot of visitors.

In order to have a successful trade show exhibit you must plan in a right place to bring out the people to your trade show booth and also give them a good reason to spend time at your trade show booth.

6 Strategies to Exhibit Trade Shows in Tough Times

Posted on April 8, 2012 by Ted Ridgway

An exhibitor should be tough-minded and he should be decisive in exhibiting trade show displays during critical and tough conditions which will help him to improve his revenue. Fearful people won’t have the courage to act during tough times. They won’t have the ability to make decisions and they become idle whereas a tough-minded exhibitors will make use of the opportunity and implement plans.

Lets look at some of the strategies to be followed by exhibitors during tough times: