If you’ve been to a few trade shows recently, you’ve probably noticed a lot of cool, new trade show displays. Everything from banner stands to pop up displays to modular displays have been upgraded, enhanced and improved. It’s really amazing. And it’s cool, if you have the budget for new trade show display.
If you don’t have a new display budget, don’t despair. Looking good doesn’t mean dropping a bundle or getting a new display. There are some very cost effective ways to improve your company’s look at its next trade show. If you’re in the category of “do more with less” then read on.
One of the easiest and most cost effective ways to dress up your trade show presence is with a few banner stands. Imagine you were going to re-do your pop up graphics, but budgets are too tight to justify that. For $400-$500, you can get two good quality retractable banner stands that will augment your 10×10 space. Think of them as accessories if you will – placed on the corners of your display they can doublle your messaging power.
If you want something a little different than a banner stand, consider a tower display or a podium with graphics. Each will add a touch of class and give your company more messaging and branding opportunities. Neither one of these trade show displays have a big foot print, so they won’t take up a lot of space. But they can powerfully add to your company’s presence.
If you have more budget, you can consider new trade show graphics. Let’s face it – it’s mostly about the graphics. Whether you have a tired pop up display desn’t matter if you have great pop up graphics. So save some money, and spend it on the graphics. It’s one of your best “bang for the buck” categories in trade show displays.
Lastly, if you can’t do any of these improvements, don’t worry. Just going to the show – spiffy display, grahics ot not – will dive more business. It helps to have a great presence. But what really hurts is not going at all. So make sure – no matter what condition your company’s gear is in – go to the show.
Impact Displays has trade show displays, graphics, accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.