It’s pretty hard to stand out at a trade show. If you’ve been to a trade show, you know what I mean. If you’re new to trade shows, imagine a football sized conventions center. Pack it with narrow aisles and fill those up with open but close-together trade show displays. Limit your ability to see any great distances by the trade show displays themselves. You see what I mean – it’s hard to stand out.
If you were a big company you could have a huge booth and a lot of ways to be visible. But if you were a large company you probably wouldn’t be reading this. So you need some tips on how to increase your trade show visibility. We have a few ideas – read on.
Assuming you are using a 10 x 10 or a 10 x 20 trade show booth space, you are usually limited to an 8 foot maximum height. Check, but in most convention center shows in North America, that’s standard. Most of your visibility options involve getting the height off of the back wall and nearer to the traffic, so attendees don’t “glaze over” with all the sameness. If this sounds interesting, consider a tower display. It’s essentially a cylinder of graphics with a small foot print, so you can put it on the corner and get attention. Another idea, particularly if you have small products, is a display case. Some are tall, but even waist height cases will get attention. You can also equip a portable podium with a header – essentially a sign that is 6 feet in the air. Lastly, consider a retractable banner stand on the corner of your display. Inexpensive, small foot print and versatile. All of these solutions will break up the monotony of the “backrow” of back walls by placing an “unexpected” trade show display on a corner. The important thing is to make the display noticed but not obtrusive.
If you have more of a budget, a hanging trade show display is a great way to improve your company’s visibility at a trade show. There are a number of options – gravity tension to tension fabric – but they all have one thing in common: height. A hanging sign is suspended from the ceiling of the venue – so it can be 20 feet or more in the air. You will be noticed from a lot more places and it will bring attendees to your trade show booth. And, if you want the least expensive way to compete with big companies, a hanging sign is the way to go.
Trade shows can be crowded and that makes it hard to stand out. But with some creativity, your company can get the attention it deserves.
Impact Displays has trade show displays, graphics and accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.