One of the biggest challenges at a trade show is getting noticed. Even big companies with big booths struggle to be visible, and the problem is worse if you’re a small company. The crowds, the other trade show booths – all of the commotion can make your trade show booth hard to find.
One way to make your display easier to find is to use a hanging trade show display, or a hanging sign. You’ve probably noticed these from afar at trade shows – and that’s the point. Hanging trade show displays can make it easy to spot your trade show booth and “navigate” to it from across a crowded trade show floor. It’s like a huge “Here We Are” sign that attendees can see and use to find your booth instead of trying to find your booth number, aisle, etc.
There are several options for hanging displays. The most basic and cost effective is the vinyl gravity tension sign. You will find this version of hanging sign in squares, rectangles and triangles. It’s basic construction – multiple printed banners made vinyl in a geometric shape. The “gravity” provides the tension to keep the banners tight. This is the most cost effective hanging sign solution – that’s it’s main benefit. It is a bit heavier, and vinyl can be tricky to roll and ship. But vinyl gravity tension hanging signs are popular.
The other common type is the tension fabric hanging display is a tension fabric version, where the graphic panels are printed on fabric “zipped” around a lightweight frame “pillowcase” style. The combination of fabric graphics and tension frame make this a very sophisticated looking display. And because the frame is closed (ie, continuous), you will get better shapes – like circles – and you can use a fabric bottom of the display to print on also. The tension fabric looks nicer and is lighter than the basic gravity tension vinyl display. But this comes at a price – the tension fabric display can cost 50% more than a basic vinyl hanging display.
Depending on how sophisticated you want to make it, you can include a motor and lighting to attract even more attention to your hanging sign. But do be mindful – you will have to hire riggers to install and remove your sign, so plan to spend some money to get this visibility. But if your company can afford it, it may be the most cost effective way to get visibility at your next trade show.
Impact Displays has trade show displays, graphics and accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.