When companies step up from a basic portable display like a pop up display, they are often attracted to truss displays, and with good reason. Truss displays have unique advantages and may be the right thing for your company as it steps up its image.
For starters, truss displays look different from any other trade show display. They are “architectural” and where most other types of trade show displays try to hide the structure, truss displays make their appearance part of the appeal: they’re big, brawny and bold. They look significant and are great if your company is making a statement.
And they don’t just look strong – they are strong. Most truss displays are made of welded steel and are build as a “box” truss – usually a 6″ square or a 6″ x 12″ rectangle – giving them a lot of sheer and torsional strength. (Translation: they resist bending or twisting under loads). This characteristic makes truss displays a good choice if you want to have shelves with 100+ lbs loaded, multiple monitors, hanging signs, etc. There are limits, of course – these are not structural elements and so you would be limited if you have something very heavy. But compared to an aluminum modular display, truss can carry 3-5 times the weight over a comparable span.
Truss displays are also easy to customize and modify. Using standard attachment components, end pieces, curved and straight-runs, you can get creative and design and re-design to suit a specific purpose. Do be mindful of the brand of truss display you buy – some are easier than others to assemble. We particularly like the Itanium truss, made by Trussworks in Oakland CA for its ease of use, tool-less installation and durability.
Lastly, truss displays can carry a lot of trade show graphics. In this respect they are easier to use than many displays – fabric graphics attach with simple clips. and the potential for long runs enables you to have seamless graphics of 20 feet or more.
Of course, there are trade-offs. Truss displays are among the heaviest displays, so you will spend more on freight and more on drayage at the show venue. And because they are made of steel (which rusts), they are painted, which can increase maintenance, etc. And you will rarely be able to set up a truss display without using contract labor – but that’s the same for most modular trade show displays.
Truss displays can be a good choice – check them out for your next trade show. And if you want to “try before you buy” give a truss rental a shot. You’ll be glad you did.
Impact Displays has trade show displays, graphics and accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.