Category Archives: Business

Consider a Truss Display for Your Trade Show

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When companies step up from a basic portable display like a pop up display, they are often attracted to truss displays, and with good reason. Truss displays have unique advantages and may be the right thing for your company as it steps up its image.

For starters, truss displays look different from any other trade show display. They are “architectural” and where most other types of trade show displays try to hide the structure, truss displays make their appearance part of the appeal: they’re big, brawny and bold. They look significant and are great if your company is making a statement.

And they don’t just look strong – they are strong. Most truss displays are made of welded steel and are build as a “box” truss – usually a 6″ square or a 6″ x 12″ rectangle  – giving them a lot of sheer and torsional strength. (Translation: they resist bending or twisting under loads). This characteristic makes truss displays a good choice if you want to have shelves with 100+ lbs loaded, multiple monitors, hanging signs, etc. There are limits, of course – these are not structural elements and so you would be limited if you have something very heavy. But compared to an aluminum modular display, truss can carry 3-5 times the weight over a comparable span.

Truss displays are also easy to customize and modify. Using standard attachment components, end pieces, curved and straight-runs, you can get creative and design and re-design to suit a specific purpose. Do be mindful of the brand of truss display you buy – some are easier than others to assemble. We particularly like the Itanium truss, made by Trussworks in Oakland CA for its ease of use, tool-less installation and durability.

Lastly, truss displays can carry a lot of trade show graphics. In this respect they are easier to use than many displays – fabric graphics attach with simple clips. and the potential for long runs enables you to have seamless graphics of 20 feet or more.

Of course, there are trade-offs. Truss displays are among the heaviest displays, so you will spend more on freight and more on drayage at the show venue. And because they are made of steel (which rusts), they are painted, which can increase maintenance, etc. And you will rarely be able to set up a truss display without using contract labor – but that’s the same for most modular trade show displays.

Truss displays can be a good choice – check them out for your next trade show. And if you want to “try before you buy” give a truss rental a shot. You’ll be glad you did.

Impact Displays has trade show displays, graphics and accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.

 

 

Easter Tips for Trade Show Display Buying

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If the Easter Bunny was in the market for a trade show display there would be a variety of interesting and unique considerations – probably not unlike your company’s selection of a trade show display. In particular, the Easter Bunny will focus on:

Quality. Trade show displays needs to last – the represent important investments and quality is important. First and foremost, is the trade show display well designed? If it’s a pop up display, is the frame easy to set up and lock in place? Are the graphics easy to hang on the frame and will they stay up? Make sure the details are well thought out.

Flexibiity. The display should have some element of flexibility for it to be versatile. Can you add shelves? Can you add a monitor? If it’s a modular display can you easiy change the shape, size or other configuration details? You’ll have to spend a little more to get these features but flexibility is valuable.

Value. Trade show displays need to be good value – that’s one of the ways to manage your trade show investment return. So look for one that will last but doesn’t break your bank. If you are getting a new banner stand, look at the quality of the housing, the feet and the extension pole. Banner stands can be effective even if they’re lightweight, but they shouldn’t be flimsy.

Visibility. One of the most important consderations of your display is visibility – since this is one of our biggest challenges as a trade show exhibitor. The trade show floor is crowded, the attendees are distracted: how do you get visibility? One way is to have a display that stands tall and attracts attention, getting you above the crowd. That can be a hanging sign or a tower display. It can also be a header on a pop up display or a podium. All of these are good ways to get visibility and attract visitors.

Message Capability. How well does your display allow you to message? How many different ways and how effectively? Does your podium or counter give you space to put graphics up? What about your trade show floor – can you print on it or attach printed graphics to it easily? Remember, your entire trade show booth is real estate you paid for – using all of that real estate is a great way to improve your show.

Durability. Is your trade show display built to last? Can your truss display go 5 years? Ten years? Can your modular system hold up? You depend on your display to work and when it doesn’t, you lose. Make sure the display you get will stand up to the abuse of a trade show.

Impact Displays has trade show displays, graphics and accessories for companies (and the Easter Bunny) in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.

Quick Fabric Table Top Displays Promote Your Business

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Impact Displays, the online provider of excellent trade show displays, banner stands, custom vinyl banners, graphics, exhibits and booths, adds two new Fabric Table Top Displays to its collection of quality products. The Fabric Table Top trade show banner displays are in various sizes, for providing an ideal marketing presentation. These trade show banner displays come pre-assembled, and can be simple to set up on-site by one person, without any tools.

The new Fabric pop-up table-top displays are ideal for counter or table tops at trade show booths where ground space is limited, or at college recruiting fairs and fundraising events. The fabric pop-up can be used either horizontally or vertically, and the extendable frame makes the most of the limited space accessible at some trade shows or sales events. When not in use, the Fabric trade show banner displays from Impact Displays can be folded for compact storage and reasonable shipping.

These trade show banner displays are perfect for creating photo excellence eye catching graphics. The company’s dye sublimation printing process produces high quality graphics with rich and vivacious colors. This makes Quick Fabric pop up table top displays the ideal display to make an intuition, with limited time and limited space. While it is compact, the Fabric display makes a big impression, with brave colors and custom design.

For other trade show banner display needs, Impact Displays features an exceptional selection of products that provide clients with an excellent way to highlight the company’s message. Perfect for trade events and promotional events, as well as for other advertising events, top quality banner stands can be found in dissimilar sizes and designs, so clients are sure to find one which satisfies supplies and budget. With an excellent selection and no setup difficulties, trade show professionals can feel positive about their display.

Contact Impact Displays today by phone, 877.217.2681, or by email.  We can help you design a booth for any trade show experience.

Guidelines for Successful Trade Show Booth Graphics

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Graphic designers have more creative ways to communicate an exact message. In trade show booth design there are few items to keep an eye on. Here are some guidelines for effective exhibit design

1. Less is more
It is enticing to fill up the big spaces of a trade show booth with message but the truth is no one will take a chance to read everything. The only purpose of booth graphics is to attract attention, ideally in a positive way so keep the paragraphs of type for a brochure or other form of security. Adverse area or white area is not the enemy, it is important to keep designs from overwhelming the viewer.

2. Be Aware of Structure
Designers should be conscious of where panels break and what content is jumping the seam. Be careful not to cut characters in half and prevent legibility, particularly if there is space between the panels. Also see where pictures break. Cropping the human body in the incorrect place can make people feel unlikable. A technique I learned in figure illustrating is to never cut on a joint. The body needs joints for structure and activity so it is necessary to look after the slice off process because the nearby parts might look doughy.

3. Design Appropriately
Considering the target viewers is crucial to designing an effective trade show booth. Font choice can make or break the design. Attractive print styles have their place in the world but most of them do not give a professional feel. Go for something powerful, simple and readable. Another thing to consider is the proportion of type and visuals. Type on a hanging sign and the important thing is it should be larger than banner stands because it is viewed at a longer distance.

4. High clarity Graphics are Key
One of the main problems designers deal with, is picture re-sizing. Booth graphics print at 100-200 dpi (or dots per inch), web images are set at 72 dpi because that is screen resolution and going higher is needless so more often than not, getting images from the internet will not work. Purchase high clarity stock photography or take high clarity photos and the result will be much better.

5. Avoid an Identity Crisis
Companies like Apple and Shell have certain identifiable logos that need no explanations it is necessary to follow this factor to come up with the competing businesses. Having an abbreviation or symbol logo without the full company name spelled out nearby are common or normal mistakes which should be avoided. Also, if the company name does not explain its services there should be a tag line included. These mistakes cost companies reliability but they are pretty simple to avoid.

Boost Trade Show Returns by Coordinating Your Marketing and Sales Efforts

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In most businesses today, marketing and sales butt heads more often than work together.  There are a number of ways to alleviate this problem during an event.  Following is a list of suggestions that could help before, during, and after an event to help your sales and marketing staff work as one.

 3 Months Before:

Set and communicate show goals, such as number of leads, dollar amount of sales revenue to generate, and a number of new product introductions.

Have the sales team communicate to the marketing team what information they need gathered and recorded on the lead cards to make post show follow up more effective.

Have both teams work as one to set in-booth appointments before the event.  This way if an appointment does not show on time, there will be an informed staff member to help.

Train both sales and marketing how to work a trade show booth, so they are less nervous and instead of turning on each other at times of crisis, will turn to each other for any assistance needed.

Immediately before:

Have each booth staff member introduce themselves and verbalize their personal event goals.  This is twofold in making staff accountable and letting all staff know that event success is dependent upon all.

Make sure the entire staff knows that it’s okay to ask each other for help with questions they don’t know the answer to.

Require the booth staff to take specific notes regarding visitor’s questions, interests, and follow up.  The sales team will require this information for proper follow-up after the event.

During:

Make sure there is an equal balance of sales and marketing staff at all times during the event.  This will ensure complete coverage during the event.

Recognize the staff member the gets the great lead or leads.  This can be done during the show, or each evening during a social event.  Recognition is a great incentive for the hardworking staff member.

Hold sales and marketing booth staffers equally accountable during show hours.  This is a team effort and staff must give 100% at all times.

After:

Treat the team as a team when you announce the event results.  If the event goals are achieved, congratulate the team as a whole.  If the results fall short of the goals, try not to point out any one team member as the guilty party.

Let the team members know the booth visitor comments, especially if they are complimentary.  Negative critique can also be helpful, but positive critique is the glue that forms the team.

You may not need to apply every one of these tactics, but if you employ even 3 or 4, you may find that the gap between your sales and marketing groups gets smaller, while the results get bigger.

Give Impact Displays a call at 877.217.2681 and discuss your event requirements with one of our display specialist.  We can help you make the most out of your event.

Pop up booths – Gains momentum for your products & services

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Pop up booths provide a unique way to advertise the products and services in trade show events. Pop up show booth acts as an effective and eye-catching help desk to ensure maximum visitors at the display stands.

Pop up booths are made up of aluminum frames covered with fabric and graphics that helps to display the products in vibrant colors that looks attractive. These booths are foldable and expandable and hence come with lifetime warranty.

Pop up booth systems are gaining momentum due to several benefits. The tips below can help make your trade show experience modified to your expectations when it comes to your booth design. Instead of planning and debating for hours just remember these things.

1. Occupies Limited Space:

Installing and dismantling the booth at trade shows are quite easy. Limited amount of space is enough to exhibit your trade show booth.

 2. Create signage:

While using Pop Up booths, think as a portable ad campaign and create signage which is quick, easy to read and to the point. So that most of the people coming towards your booth will be interested in your products and services before you say a word because they got the vibe from your signage.

3. Product placement.

While exhibiting trade show displays at your trade show events, show only your best items and put them at eye level and able to be reached and touched to see. Keep your booth tidy and organized at all times.

4. Make changes:

Whether you buy or rent your pop up booth, change it up every season. Have a logo on the top header above the Plasma TV. DVD video should be updated and re-created at all times.

Schedule Meetings to Make the Most of Trade Shows

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Working a trade show booth can be extremely exciting and busy or it can be one of the most boring times of your life.  We have all worked trade shows and have noticed that one little booth way in the corner that seems to have 10 times the traffic of any other exhibitor.  What is their secret??  Do they have a product that everybody wants, a fantastic trade show display, or maybe they have the best looking booth attendants?

The answer could be that they have taken the time to set appointments and had planned for success.

One thing I have consistently seen over the years at many trade show events within numerous industries, exhibitors just show up and hope people will come to their booth and buy their products or services.  Come on folks, take the time and set up your trade show event so that you will succeed and show a profit.  If you don’t take advantage of the trade shows greatest asset, face to face meetings, you have no one to blame but yourself for a failed business.

Take the time to set appointments before the show starts.  In fact, start setting appointment 1-3 months out before your clients already become booked for the show.  Taking the time to personally call your most important client shows a commitment that many of your competitors may not have.  Give your clients the opportunity to meet you face to face and experience your conversation first hand.

Try to make as many appointments as possible with your entire contact list.  This will help ensure you have a full schedule even if you have some cancellations.   Create an organized schedule before the event and block out the appointment times.  I then recommend filling in the quiet times with opportunities to network the event.  Stay on track in this way and you will be sure to get the biggest bang for the buck.

There is also another underlying thing that could occur: the people that you make appointments with will talk about you to your friends, your competitors and others in your industry. You get seen as the expert or as the go-to person for the event.  You are the person that they need to know and meet or compete with on the floor.  This increases your stock exponentially.

Contact your clients now and get your calendar set before the show and you will see great benefits.

Give Impact Displays a call at 877.217.2681 and discuss your event requirements with one of our event specialist.  We can help you make the most out of your event.

Should You Rent a Trade Show Display Instead of Buyng One?

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When lining up trade shows for the season, or when debating which trade show display to purchase for your company, do you get the feeling that you will be stuck with a display that may or may not work for the company?  What if the display does not hold up, or if you get to the second, third, fourth show and the magic of that particular display is gone?  Wouldn’t it be nice to be able to try a display system, and then decide to buy it?  Renting a trade show display offers the benefit of testing a trade show display before you invest in its purchase. When you finally make the decision to purchase, you will know you have made the right choice.

Plain and simple, renting displays costs less in the short run. Trade show display budget per show is important, but in the grand scheme, it’s not the only cost factor you should take into account. You also need to realize that renting instead of purchasing a display allows you the opportunity to free up more of your budget that can be applied to the trade show graphics, marketing collateral, and messaging.  Other cost savings in favor of renting include zero storage expense, and the fact that most rental fees include install & dismantle fees.

Renting a display also offers the flexibility to frequently change your graphics from show to show depending on your audience and message requirements.  This would be an important consideration if your product or services cross into other industries.  When you rent your exhibit, you may need to have the ability to change your message quickly so your resources aren’t tied up in the structure. This gives you the freedom to target your marketing messaging and graphics for specific trade shows.

If your company is like most, its trade show display requirements will change over time.  If this happens frequently, you should rent until the time comes that the display you eventually purchase will cover any and all event requirements.   Included in this topic is the size of your display area, and does this change on a show to show basis? Renting will allow you freedom to display in a larger space if and when you want.

If you do have a tight show schedule, and you find yourself in the position of having to exhibit at two shows at the same time, you will not have to choose between attending one or the other. Renting a trade show display means you can have an effective presence at both shows.

Give Impact Displays a call at 877.217.2681 and discuss your rental solution with one of our display specialist.  We can help you decide if renting is your best option.

All About Modular Displays

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Modular, the word itself gives different meanings. When you see its adjective meaning, it says it is made up of separate modules that can be re arranged, replaced, combined or interchanged easily. It also gives the meaning that it is composed of standardized units or sections for easy construction or flexible arrangement. The other meaning is a self-contained unit or item, as of furniture, that can be combined or interchanged with others like it to create different shapes or designs. So from the above meaning, I hope you would have understood its purpose. Modular displays are the most compact displays which are light weight in nature with flexible display solutions. They are so easy to handle and manage and users can create different booth styles with the help of this design. As the user of this modular exhibit, your trade show booth gets more crowds and at a minimal cost you can change the look of your display at different exhibitions.

Modular displays come in different sizes and you can either use for a big event or can also compress it in a small enclosed room. The other advantage is that you can insert and remove panels and other accessories as like you need. Installing and dis mantling is easy and also it can be easily packed and stored.

If you come forward to invest in this trade show exhibit, then you have made a good investment. Make your investment even worth more by getting these exhibits at economical price with best designs and quality from impact displays.

Banner stands – The User Friendly Trade Show Display

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When we call a product user friendly? When it makes the user satisfied and when it is environment friendly and when it is so cost effective and when it is so compact and adjustable to all situations.  Is it possible to see such a display in trade shows? I think most of you would be thinking no, but there is a trade show display available which satisfies the above properties and called as the easiest and most economical trade show display in the industry. Could anyone able to guess, what am I going to tell about? Yes, it is banner stands which have all these properties in it.

Tension Fabric Banner Stands

It is one of the best advertising and marketing medium in which any business can invest and banner stands are perfect for places and it gives too much stability without occupying much space on the floor. It is versatile and you can easily switch over to different types of banners a day or week or several times a day.  It helps to communicate your message effectively without investing more amount of money. If you invest in it, then it would be one of the wise advertisement investments which bring success in your business.

As the leading trade show displays supplier, we offer different types of banner stands such as standard, outdoor banner stands, retractable, scrolling, tension fabric, telescoping and retail. Call 408.217.6850 to order this colorful trade show exhibit immediately.