There’s been a revolution going on in trade show graphics for the last five years. No, not the revolution with guns – this is a technology revolution. Simply put, there are more options than ever for trade show graphics. You have standard inkjet, which is now less expensive. You have direct print graphics – un-laminated (UV or inkjet). But the graphics that are really shaking things up are fabric graphics.
If you haven’t seen them or used them, this idea takes some getting used to: tightly woven poly knit material that has a “dye sublimation” process to color the fabric. With very few exceptions, you can print anything on fabric that you can print on hard media – works, images, photos, etc. They look a little softer and they give much more depth – so if you had in mind just words, they may not be your best choice. But for rich colors, images, graphics and photos, they are awesome.
How do you use them? Pretty much just like your inkjet or direct print graphics. You may need accessories on your trade show display or you may need a different display solution, but may trade show displays can be retrofitted to work with fabric graphics.
Take a truss display – these are great to use fabric graphics on. You simply buy clips instead of using the magnetic strips or grommets you use for inkjet mural panels or vinyl graphics. The clips hold the fabric graphics tight – the set up is slick and sophisticated.
Or take a modular aluminum display. You would have to use velco or magnetic tape if you used inkjet mural panels. With a few accessories (a frame of channels to accept Silicon Edge Graphics), you can use fabric graphics on your modular system.
If you’re using a traditional pop up display, you will find that you can’t use fabric graphics with the pop up frame. But you can find several alternatives for using fabric graphics on a lightweight, portable frame. One is a fabric pop up, which works just like your current pop up display, but uses fabric graphics. It folds down easily and many companies leave the graphic on the frame for easy set up. You can also get a tension fabric display – similar to a fabric pop up but requires more assembly and dis-assembly. Both are good options if you want a fabric graphic but have a trade show portable budget.
A fabric graphic can be a real head turner – think about it if you’re looking for a new graphics idea. It’s one of the many new products in the graphics revolution.
Impact Displays has trade show displays, graphics, accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.