When you stop and think about it, the reason an event attendee will stop by your trade show booth is because your Trade show graphics created interest. Display graphics are the window into your company that every passerby will see – they make attendees want to stop and learn more. As long as the attendee is not there to specifically visit your booth, they will base their first impressions of your company on these graphics.
You should design your graphics utilizing the 10’rule. That is, the text and the images should be legible from 10’ away. Height may also be an important factor to ponder. If you are at an event where you may be overshadowed by your neighbors, or if you wish t be seen from a distance, think flags or a hanging display element. Remember to check with the event organizer with regards to any height restrictions.
Your actual graphics need to be bold without being overbearing. They need to announce who you are, and give a brief overview of what you do in the industry. Don’t go into a lot of detail. The graphics need to get the customer to your booth. Once they stop, you can give them the small detail that the graphics do not provide. I recommend offering one line or a couple of words that convey simple information, ambiguous if you will. This graphic should be enough to stop an attendee, and give you the opportunity to open a conversation with them.
Any images you use should be simple, bright, crisp, and clean. I would also recommend using brighter background colors to your images and text. This is extremely important if you find yourself in a “dull” area. What I mean by this is either neighboring graphics may be plain or simple. Using brighter graphics will allow you to shine over them. Or the area you are exhibiting in may be dim lit. A brighter display graphic will allow you to combat this low light setting.
You also need to make sure your graphics strike a chord with the attendees. Nothing can be worse than an attendee going home, and not being able to remember who you are. It is ideal to have the attended going home thinking “WOW!!, what an awesome display those folks at XYZ Company have”!
If your company stretches across many industries, you may need to have more than 1 set of graphics available. This will allow you to tailor the message to the attendees and the show you are exhibiting at.
One final item to remember, work with a dependable graphics team, wither in house or outsourced. No matter how fantastic your graphics look on the computer display, if the print is messed up, or the graphics do not arrive to the show, you just wasted your time and money.
Give Impact Displays a call at 877.217.2681 and discuss your display graphic needs with one of our display specialist. We can help you create the most applicable graphics for your company.