Create Great Trade Show Graphics

Posted on April 30, 2012 by Ted Ridgway

When you stop and think about it, the reason an event attendee will stop by your trade show booth is because your Trade show graphics created interest. Display graphics are the window into your company that every passerby will see – they make attendees want to stop and learn more. As long as the attendee is not there to specifically visit your booth, they will base their first impressions of your company on these graphics.

You should design your graphics utilizing the 10’rule. That is, the text and the images should be legible from 10’ away. Height may also be an important factor to ponder. If you are at an event where you may be overshadowed by your neighbors, or if you wish t be seen from a distance, think flags or a hanging display element. Remember to check with the event organizer with regards to any height restrictions.

Your actual graphics need to be bold without being overbearing. They need to announce who you are, and give a brief overview of what you do in the industry. Don’t go into a lot of detail. The graphics need to get the customer to your booth. Once they stop, you can give them the small detail that the graphics do not provide. I recommend offering one line or a couple of words that convey simple information, ambiguous if you will. This graphic should be enough to stop an attendee, and give you the opportunity to open a conversation with them.

Any images you use should be simple, bright, crisp, and clean. I would also recommend using brighter background colors to your images and text. This is extremely important if you find yourself in a “dull” area. What I mean by this is either neighboring graphics may be plain or simple. Using brighter graphics will allow you to shine over them. Or the area you are exhibiting in may be dim lit. A brighter display graphic will allow you to combat this low light setting.

You also need to make sure your graphics strike a chord with the attendees. Nothing can be worse than an attendee going home, and not being able to remember who you are. It is ideal to have the attended going home thinking “WOW!!, what an awesome display those folks at XYZ Company have”!

If your company stretches across many industries, you may need to have more than 1 set of graphics available. This will allow you to tailor the message to the attendees and the show you are exhibiting at.

One final item to remember, work with a dependable graphics team, wither in house or outsourced. No matter how fantastic your graphics look on the computer display, if the print is messed up, or the graphics do not arrive to the show, you just wasted your time and money.

Give Impact Displays a call at 877.217.2681 and discuss your display graphic needs with one of our display specialist. We can help you create the most applicable graphics for your company.

Five ways to make your trade show displays inexpensive

Posted on April 27, 2012 by Ted Ridgway

Rent your trade show booth rather than buying :

Renting your trade show booth applies only if you are planning for occasional trade show appearance for only once .Be sure about renting of booth whether that will fit into size of the exhibit space. Renting will helps you to save your money not only on trade show booth construction costs but also the expense of warehousing your display after the trade show is over.

Upgrade your existing trade show exhibits:

once you had decided not to rent,then you can upgrade your existing booth by changing its graphics, re-laminating color panels, and redesigning its structural elements. This is one of the cost-effective way than starting from scratch.

Consists lightweight trade show exhibit:

Lightweight trade show displays reduces operating costs such as freight and storage. Select your trade show display according to, that can be packed without any difficulty and can be installed and dismantled easily.

Pack with additional qualities:

Always have a backup supply box filled with items that may need to be replenished at the your trade shows. The box must consists of power cords, tools, light bulbs, Velcro, scissors and duct tape.

Planning:

This will help you to avoid unnecessary charges from inadequate lead time for the trade show display’s graphic design and production requirements.Assembling trade show booths earlier will also helps you to avoid last minute glitches that run up the tab.

7 Important Tips for Trade Show Displays

Posted on April 18, 2012 by Ted Ridgway

Mistakes are prone to happen and when you are doing it with a trade show exhibit, it will be much costlier. If you have a very good knowledge about the pitfalls that might occur, you will have a better chance of avoiding these errors. The following are the most important things to consider while exhibiting your trade show displays.

Exhibiting Goals
You must know your target before you start exhibiting because your target helps you choose your theme, graphics and products.

Choosing Manuals
Your manual should provide a complete information about the various aspects of your show and it should be easier to read.

Choosing Graphics
You must plan your graphics well in advance of your show so that it will be less stressful and you can avoid making mistakes.

Selecting Booth Staffs
You must select staffs to represent your organization and they should be trained about what you are expecting from them during the exhibition.

Training Staffs
Considering the needs of visitors, staffs should be trained about the product/service and they should be able to provide as much information to the visitors instead of handing out literature. Overcrowding of staffs should be avoided.

Follow-up Leads
Prior to your show, plan about how to handle your leads and set time lines for follow-up.

Evaluating Show
Once your show is over, invest more time with your staffs to evaluate the performance of your show. This will help you to improve your future shows.

Various Choices for Trade Show Displays

Posted on April 16, 2012 by Ted Ridgway

Nowadays consumers are looking for a professional atmosphere and showing just the sample of a product is not enough. Trade show displays are available in various styles and you need to choose the right one.

1. Table Top Displays: Nowadays table top displays are available in various styles and these are visually more appealing than the old method of displaying information on a small surface. Its various styles include Three-panel displays and pop up displays2. Banner Stands: Banner stands are more used for small trade show exhibits. It is the frame which holds the banner. This banner can be used effectively to promote a product or a brand. Banner can be best used in trade show booths to attract a lot of people.

3. Portable Trade Show Displays: These are custom designed panels with interchangeable parts considering portability in mind. They are easy to fix and can be shipped easily and inexpensively.

4. Pop up Displays: These displays are easy to fix and work well in trade show booths. Lightning can be used as a part and graphics can be put in. These displays can be table top and are always portable.

5. Backlit Displays: Back-lighting set up with any type of display increases the visual appeal. Apart from drawing attention, it brightens the information on the display. These displays are available in various models.

6. Modular Displays: Modular displays are made up of different parts like banner walls, computer stations, etc. Hence modular displays can be best used effectively to suit the needs of the person.

7. Custom Displays: Custom displays are often used and these displays can be designed as we wish. Lot of design features can be incorporated to target customers and these displays offer a very good appeal with its large graphics.

Trade show displays are available in various styles. Some involves a small design while some needs a sophisticated design. Considering the budget and needs of the person, you can choose your trade show exhibit.

6 Strategies to Exhibit Trade Shows in Tough Times

Posted on April 8, 2012 by Ted Ridgway

An exhibitor should be tough-minded and he should be decisive in exhibiting trade show displays during critical and tough conditions which will help him to improve his revenue. Fearful people won’t have the courage to act during tough times. They won’t have the ability to make decisions and they become idle whereas a tough-minded exhibitors will make use of the opportunity and implement plans.

Lets look at some of the strategies to be followed by exhibitors during tough times:

Calculate your budget for the exhibition and cut the expense of unwanted items

Learn to handle the concerns in exhibiting and help them to get a return on their investments

Develop a pre-show plan creatively to attract lot of traffic to your booth

Promote your services and show that you are experts in your business

Prepare yourself to answer questions from potential customers

Devise a post show system to analyze the number of leads that will convert into sales

5 Accessories to Improve Your Trade Show Display

Posted on April 5, 2012 by Ted Ridgway

Its always important to make your trade show displays more appealing to attract a lot of customers and exhibitors are striving hard to achieve it. The first target of your trade show display should be to bring people to it. So, it should be unique and attractive to stand ahead of its competitors. Here are few accessories which can create an everlasting impact and draw people towards it.Banners
Logo and product information on banners and posters can create a great impact for your outdoor displays. A hanging banner extends your display vertically whereas a freestanding banner extends your display beyond your booth.

Flags
Uniquely designed trade show flags can catch the attraction of a lot of people. These flags can also be used to extend your display beyond the space you occupy. Various designs of flags are available to suit your business needs.

Tents
Tents are very important for any outdoor display because tents integrates your brand into your exhibit’s structure. A tent creates a space that features your products.

Lightning
Custom lights makes your product look more attractive and this increases the visibility of your product to potential customers.

Shelving
Shelves add more color to your products and adds visual interest to your display. Shelves highlights your products and help visitors to make a connection with them.

Use a Canopy at Outdoor and Indoor Events for Maximum Exposure

Posted on April 3, 2012 by Ted Ridgway

Do you exhibit at indoor and outdoor events? Don’t you wish you could have one display that could be used at both types of events? Well guess what, there is!! Pop Up Canopies, or Tents make for a great display on their own or as an element of an existing display system.

Pop up canopies can be completely customized to suit every one of your events. Print area options include the canopy, full walls on all 4 sides, 4 rail skirts, or a combination of the two. Regardless if you have a simple 1 color logo or a full color photograph, the entire piece can be printed. This includes front and back of the rail skirts and back wall for those events when you are allowed to have a full 360 degree visibility. Full walls can be designed with vertical zippers on the sides to make a fully enclosed room for storage or against windy, rainy weather. You can also easily add complementary items such as flags and banners which will attach to the frame legs with specifically designed brackets or small bungee cords.

The frames are made of steel or aluminum, with aluminum being the wiser of the 2 choices. Aluminum will not rust, is lighter, and will be stronger then steel because a thicker grade of aluminum is used during construction. The canopy frame normally has 3-8 height adjustments in case you have a height restricted event to attend. The tops are normally a 500 Denier material which is water resistant and fire retardant. The side walls and rail skirts will be made from a slightly thinner material and will attach directly to the canopy with Velcro or to the canopy frame with specific hanging hardware.

There are quite a few sizes and shapes available for the pop up canopy. Sizes will range from 5×5, 10×10, 20×20 and rectangular sizes of 10×20 or 10×15. Shapes are normally square or rectangle, but there are circular, gazebo type shapes available also. The pop up canopies come with a rolling carry bag that can hold the entire display, including side walls and rail skirts!! These bags are roughly the size and shape of a golf bag, with wheels. Very easy to transport to and from the event without incurring setup or breakdown fees associated with larger or more intricate displays, and may even be able to be checked in on your flight, depending on the carrier. Setup is never longer than 10 minutes with 2 people assisting, and maybe 15 minutes for 1 person. No ladders or fancy tools needed, just a good pair of hands.

For more information on Pop Up Canopies, contact Impact Displays at 877-217-2681 and speak directly to one of our display specialists.