If you’re a small company, you have to watch your budget carefully when making trade show preparations. In addition to the expenses for travel, meals and lodging for the team, there’s your company’s trade show display. With all of these competing budget items, focusing on the most worthwhile investments and avoiding those with lower returns is a critical task. But it’s important to remember that your company’s goal in exhibiting is to be seen – so don’t cut back on smart investments that aid this goal. One of the smartest investments you can make to help your company get a lot of visibility is a tower display.
Tower displays are often overlooked, but they shouldn’t be – they are very cost effective and add a flair to most trade show booths no matter what kind of display you have. A tower display is different from a hanging display in that it is a separate floor standing display with integrated graphics. So, unlike a hanging sign, you don’t have a lot of extra expenses to get your hanging display attached to the trade show hall or conference center ceiling. A tower display sits on the floor, can be set up in as little as a few minutes and gives your company message visibility from all angles – a full 360 degrees. These portable displays are very easy to set up – many work like pop up displays and have a similar hub and spoke structure.
Towers (not the type that form the center of a larger display like a truss) can be placed anywhere in your trade show booth, giving your company tremendous flexibility. Tower displays usually have a circular shape and stand approximately 8’ – 10′ tall. These displays are also available in more complex configurations – some include storage areas, come in square shapes, and have shelves, monitors, etc. In the more complex configurations, your company may be able to eliminate portions of your larger display or avoid buying a larger display if you are using a pop up or fabric backwall. Either way, the tower display can give your company a lot of marketing flexibility. And, depending on the type of display you choose, you may find that the tower display is a great addition to your company’s marketing at the home location – in the lobby or the showroom, for example. Many companies use these displays at trade shows and as a lobby marketing display.
Tower displays can accept graphics ranging from full mural graphics to smaller detachable laminated panels – it just depends what your company needs to do. It’s easy to integrate the graphics on a tower display with graphics your company uses on a banner stand, pop up display or fabric backwall. In fact, many companies think of a tower display as a “banner stand” on steroids that can attract attention from all sides – a 360 degree marketing device.
The next time you need to add an extra punch to your trade show marketing, think about a tower – they’re flexible, cost effective trade show and marketing tools.
Impact Displays offers a full range of trade show displays including tower displays, trade show graphics as well as tips to make your next trade show a success. Impact Displays is located at 1934 Junction Avenue in San Jose and can be reached by clicking here, by calling 877-217-6850 or by emailing info@impact-displays.com.
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