Low intensity areas are the stations or information kiosks around the periphery of your booth. These are typically not staffed and provide casual visitors an opportunity to enter the booth space without inhibition. Successful exhibitors might have a collection of marketing materials, white papers, display cases or informational videos/photos at these stations. One of your staffers might let a prospect engage with the media at the periphery for 30 or 60 seconds before casually approaching to qualify.

Inside the perimeter of your booth, you can have a few stations for seated conversations. Bar-height tables and stools or low upholstered furniture and coffee table set ups work well. The important aspect of these intermediate areas is that they be casual but allow substantive discussion to take place. These areas should be reserved for escalation from the periphery or scheduled meetings - but not staffed. Your staff should have access to materials that will be useful in a discussion - collateral or laptops with demos, etc. So keep these close by or available.

The inner sanctum is the conference or meeting room. These are for scheduled meetings with highly qualified prospects or existing customers. It’s important that the conference room be light and clean and not crowded. Typically you don’t want collateral in the meeting room because it can seem cluttered.

When choosing furniture, remember - appearance matters. If you’re renting make sure the furniture will not look out of place with the design and theme of your display. And, if you’re renting, make sure your provider replaces their furniture often and can ensure it will look good.

Impact Displays can help you design larger spaces and appropriate meeting points in your booth to engage with customers and increase your success at your next trade show.

Impact Displays sells trade show displays and graphics to work in any budget. We have compiled a list of tips to make your trade show a success - please contact us to receive our complimentary guide to exhibiting.