In honor or the 4th of July holiday that’s upon us, I thought I’d talk about a few ways to “go big” and “go high” with your trade show display.  Of course it’s easy to “go big” if you have unlimited funds, so I’ll focus on some cost effective ways to “supersize” your display on a tighter budget.

Hanging Displays:  Hanging displays do a great job of getting you noticed from far away in the exhibit hall.  Many companies don’t think about a hanging display, when, in fact, it offers great ROI.  I’ve found myself many times at shows seeing a hanging sign and thinking, oh yeah, I need to stop by that booth.  Hanging signs vary in price range, but if you go with a “gravity tension” (i.e. gravity provides the shape to the sign), you can use vinyl substrate for your print, and get a display that looks great at a very attractive price.  If you have a bigger budget, then a “tension fabric” display structure provides a more finished look and also provides more flexibility with shapes.  For the ultimate eye catcher, look at adding a motor to the sign for rotation.

Pop up tower displays:  Pop up tower displays are a great way to get some height without blowing your budget thru the roof.  These structures are also, like a pop-up backwall, very easy to assemble and break down quickly for shipping.  The towers are also cyclindrical in shape so you get a 360 degree messaging space!

 Extra tall banner stands:  Extra height retractable banner stands like the Expand Mediascreen XL banner stand, provide a very fast and convenient way to “go big” on a budget.  This stand will accomodate a graphic up to 118″ tall so you’re sure to get noticed.